Tag: Marketing

Las Vegas Workshop

My journeys into the desert are usually one of solace and being one with nature. This last trip was quite different. I was asked by the Vegas Pictage User Group to speak to them about WordPress and Search Engine Optimization for photographers. WordPress and S.E.O. are a couple topics I’ve been speaking about more and more. It’s really been so much fun teaching and sharing this kind of knowledge with others. I feel like the whole thing is snowballing into something really great and a wonderful expression that I enjoy more and more. As I move into creating a new […]

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Standards for Green Photographers

How to make Wedding Photography Green It seems I got some Photographer’s knickers in a bunch with a post about how we as [intlink id=”green-wedding-photography” type=”post”]wedding photographers and the photography industry in general fail in the realm of environmental responsibility[/intlink], and how their are a few Photographers that take advantage of the word “Green” in their marketing. Most of the upset e-mails and comments I got were from photographers that do quite a bit in their lives and business to reduce their carbon footprints. But there were two points that were obviously lost on them: My problem isn’t with those […]

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How to Smooth Out the Recession for Big Business

Note: I know this a bit out of the realm of a wedding photographer, but this idea is just so simple it could work. Hey Big Business, I know you’ve laid off lot’s of people in the past few months. And as an entrepreneur, I understand the need to control costs. But what if you could control your costs, keep your employees (even strengthen their loyalty to your company), and possibly increase your revenue during this slow down? How? Eliminate your advertising budget. Then proclaim to your employees your undying devotion to keeping them on staff. While you’re at it, […]

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10 Marketing Techniques for Wedding Photographers

I’ve been doing a lot of meditating, brainstorming and reading about effective marketing and promotion for my wedding photography business. What I’ve concluded is that it all boils down to relationships. This is a bit of a revelation for me, as I have spent the majority of my 20’s burning bridges, and stubbornly thinking I could do everything on my own, while hiding behind my computer. I agree with Seth Godin‘s marketing mantra of “You can’t buy attention.” And since all print advertising is doing is shouting “Look at me, look at me,” you have as much a chance of […]

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In the top ten!!!

After starting my business here in Austin, my goal has been to become one of the top ten wedding photographers in Austin. I believe that the photographic vision and talent that I have along with the energy and passion would accelerate my status right to the clouds. It came as a surprise as I was doing my monthly search engine status that I found that I was, according to Google, one of the top ten wedding photographers in Austin! What’s next? Well, Maybe top five… There are definitely some strong photographers here in Austin, and I’m delighted to be mentioned […]

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Great News & Great Shots

Great News So I had mentioned that there were two pieces of great news a couple of weeks ago. The first, the t-shirts and clothing line of my photos was a huge hit. Everyone loved the shirts and they look great, I’m actually wearing my Dunes at Sunrise in Death Valley shirt now. I hope to at some point in a few months offer posters as well. I think that will be a great alternative for people that like my work but cannot afford one of my fine art prints. The next big piece of news is that I have […]

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